About TRUE Fitness

Frank Trulaske, founder and CEO of TRUE, has had the same

simple philosophy of delivering superior products, service and

support for over 35 years. Today, TRUE® is the global leader in

premium cardio equipment for the commercial and residential

markets. Their goal is to be the leader in technology,

innovation, performance, safety and style. TRUE has received

many awards for its commercial and retail product over the

years and remains the benchmark for the industry. Fitness

facilities and consumers invest in TRUE products for their

durable commercial platforms used in all its cardio products,

commercial, light commercial and residential alike.

The proud manufacturing traditions of quality and the culture

of innovation at TRUE has given rise to a full line of truly

extraordinary treadmills, indoor cycles and elliptical

cross-trainers. As a result, people all over the world are

benefiting from the TRUE experience.

Innovation across the full product line has made TRUE successful and is a trademark of the TRUE heritage. TRUE's patented Heart Rate Control® technology is just one of the remarkable ways they deliver simple and superior performance every user can enjoy, and most importantly, use to achieve personal health and fitness goals.

TRUE strives to perfect bio-mechanically correct and orthopedically comfortable, functional products. Whether it be the mesh seat in the recumbent bike, the Soft Step® in the elliptical cross-trainers or the Soft System® in their treadmills, they deliver the best.

At the heart of their success is the relentless and systematic life testing of both the products and their components. They have dedicated employees who understand that their philosophy is to deliver the best products in the world.

TRUE's goal is not to sell the most cardio products in the world, but to deliver the world's best premium equipment for their customers’ health and fitness solutions.

To own a TRUE machine is to be part of an exclusive fitness community that delivers results – your results.

Become a part of the TRUE experience.

 > Witness the Evolution of TRUE...