Frank Trulaske, founder and CEO of TRUE, has had the same
philosophy of delivering superior products, service and
over 30 years. Today, TRUE® is the global leader in
equipment for the commercial and residential
markets. Their goal is to be
the leader in technology,
innovation, performance, safety and style.
TRUE has received
many awards for its commercial and retail product
years and remains the benchmark for the industry. Fitness
facilities and consumers invest in TRUE products for their
commercial platforms used in all its cardio products,
commercial, light commercial and residential alike.
The proud manufacturing traditions of quality and the culture
innovation at TRUE has given rise to a full line of truly
treadmills, indoor cycles and elliptical
cross-trainers. As a result,
people all over the world are
benefiting from the TRUE experience.
Innovation across the full product line has made TRUE successful and is a trademark of the TRUE heritage. TRUE's patented Heart Rate Control® technology is just one of the remarkable ways they deliver simple and superior performance every user can enjoy, and most importantly, use to achieve personal health and fitness goals.
TRUE strives to perfect bio-mechanically correct and orthopedically
comfortable, functional products. Whether it be the mesh seat in the
recumbent bike, the Soft Step® in the elliptical cross-trainers or the
Soft System® in their treadmills, they deliver the best.
At the heart of their success is the relentless and systematic life testing of both the products and their components. They have dedicated employees who understand that their philosophy is to deliver the best products in the world.
TRUE's goal is not to sell the most cardio products in the world, but to deliver the world's best premium equipment for their customers’ health and fitness solutions.
To own a TRUE machine is to be part of an exclusive fitness community that delivers results – your results.
Become a part of the TRUE experience.